Step
1
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Industry Standards:
Time and Dollar Cost of Poor Communication
Trainees with a non-standard accent are much less effective on the phone. As
a result of poor communication skills, the average time-loss for a 3-4
minute call is 30-45 seconds. This can account for 25% of the agent's time,
rendering between 1 and 2 hours of an 8-hour day as unproductive time.
Mid-range assumption: 1,000 seat call center, running 1 shift at full
capacity, Monday thru Friday, with an average monthly salary of $300. (Add
40% for 24/7 scheduling.)
Annual
Hours Lost = 416,000 hours Annual Dollars Lost =
$720,000
Impact of AAT Training
The average agent starts the AAT course with a score of 3 on a 5 point
scale. The post-training improvement is typically 4.5 or 4.75, which is
near-standard or essentially neutral.
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